Job Purpose

Principal Accountabilities

1. Market Research & Analysis

• Research target markets, customer needs, and competitor activities
• Identify trends, opportunities, and customer behavior patterns
• Collect and analyze data to support marketing decisions

2. Campaign Planning & Execution

• Plan, coordinate, and execute marketing campaigns (online & offline)
• Suport product launches, promotions, and brand initiatives
• Ensure campaigns align with brand guidelines and business goals

3. Digital Marketing Support

• Manage or assist with social media, email marketing, SEO, and paid ads
• Track digital performance metrics (leads, traffic, engagement)
• Coordinate with designers and content creators for marketing assets

4. Content & Brand Management

• Assist in creating marketing content (brochures, posts, blogs, ads)
• Maintain brand consistency across all marketing materials
• Coordinate with vendors for printing, events, and promotions

5. Lead Generation & Sales Support

• Generate and qualify leads through marketing activities
• Support sales teams with presentations, proposals, and campaigns
• Track campaign-generated leads and conversion performance

6. Event & Promotion Management

• Organize promotional events, exhibitions, and trade shows
• Coordinate logistics, branding, and post-event reporting
• Build relationships with partners, media, and vendors

7. Performance Tracking & Reporting

• Monitor campaign results and prepare performance reports
• Measure ROI and suggest improvements for future campaigns
• Maintain marketing dashboards and documentation

8. Coordination & Communication

• Work closely with internal teams (sales, product, design)
• Communicate marketing plans and timelines clearly
• Ensure timely delivery of marketing initiatives

9. Budget & Resource Management

• Assist in managing marketing budgets and expenses
• Optimize resources to maximize campaign effectiveness
• Ensure cost efficiency in vendor negotiations

10. Compliance & Ethics

• Ensure marketing activities comply with company policies and laws
• Follow ethical marketing practices and data privacy regulations
• Protect brand reputation at all times